The Real Cost of Owning an Older Home
Older homes seem to take on a life of their own, with unique traits and undeniable charm. While these alluring features can make all the difference for future homeowners, they can also hide dangerous toxins. Here are some of the most common problems that older…
How to renovate a house without safety concerns
Making improvements to your property is an excellent way to increase its value or prepare it for sale, and the modern popularity of do-it-yourself projects is hard to deny. In this day and age, it is much easier for the average homeowners to gain the…
Portraits of a building: how to snap the best photo
Photographing architecture is not as simple as it seems. One must pay close attention to symmetry, perspective, and lighting before pushing the button. And not be afraid to emphasize details. Does the building have a particular architectural style? Capture it, but not in a classic,…
How to earn money in real estate photography
Getting into real estate photography might seem less troublesome than other genres. There are no crying babies you have to settle, no fake wedding smiles to capture or long hours waiting for the perfect sunset. All is still and quiet in a house. Walls tell…
Fake it ‘til you make it! How to create a pseudo HDR effect
HDR, or High Dynamic Range, is the Holy Grail of photography. We talked earlier about how every professional photographer seems to have an opinion about this type of photographic practice and why non-professionals are totally in love with it. While we let them further debate…
Refine your HDR photos: tips and tricks
When it comes to HDR photography, everybody seems to have an opinion. While some photographers call it a valuable instrument, others frown at its often kitsch results. Nevertheless, its utility cannot be overlooked when it comes to shooting photos with a wide range of tone….
The Best 360 Cameras for Real Estate Right Now
You’re standing in front of a great hall, searching for a focal point. Mirrors everywhere, crystal chandeliers hanging from the ceiling (all lit up!), rugs in all shapes and sizes, and a moose eyeballing you from the corner. This job has all the chances of…
How to Get More Leads With a Killer Property Description
“Beach-front amazing property”, “designer finishes”, “all new stainless steel appliances”. Sound familiar? What about “move-in ready”, “clean house” and, the most common one, “a dream come true”. Can I get a snooze button to go with that? While photography is a big part of the…
How to Supercharge Your Real Estate Marketing Strategy
Inbound marketing has essentially changed the way people do real estate business. Rather than cold-calling and plastering billboard ads all over the place, inbound gets the message across to people who are already looking for what you have to offer. Instead of annoying customers with…
How will Millennials Shape the Real Estate Market in 2017?
Millennials have grown up. Pushing 36, they’ve started thinking about marriage and children, and plan to move out of their parents’ basement into their own homes, often in the suburbs. This coming of age has manifested itself for some time now, reached a historic peak…