When it comes to real estate sales there are a series of variables that all together conclude to closing a deal or not – and, for instance, here we talk about Open House events, tools to market the property, and ways to actually bring the negotiations to an end.
Therefore, the moment you hold your listing presentation is of utmost importance! Here are some of the mistakes you need to avoid at all costs if you want to have a favorable outcome and sell your property fast, with less trouble.
Real estate sales, the key moment to convince your audience!
If you are an enthusiastic real estate agent and you want to close deals faster, then you should be positive you are not making any of the following mistakes. These mistakes are sure to cost you serious money.
- Ignore your visitors
During your event always have in mind your target audience, the people that are there to attend the event. This is the chance for you to engage and stir up their interest. At the beginning of the event make a general presentation of what they’ll see and as the event goes on, prepare good answers for tricky questions.
- Lack of organization
Not planning at all for such an important event, means literally, chaos! You need to know the property like the palm of your hand. You wouldn’t want someone to ask a question you don’t know the answer for. Be confident and always have a plan. Be polite and always smile! Positivism helps a lot in such cases! Hint: The key to success sometimes means focusing on the small things that create a big impression.
- Lack of energy
For real estate sales to actually happen, you need first of all to engage your audience. Get involved in the process and make your audience get involved too. As some say, face-to-face interaction is probably one of the most important stage of the entire process. Go over the ups and downs and focus only on what can help you achieve your goals!
- Be late or have poor time management
This is one of those fatal mistakes – be late and have prospective clients wait for you to visit the property they’ve seen online. To take matters into your own hands, you need to firstly understand the importance of such an event. Your clients’ time is as important as yours! No excuses, no exceptions.
- Avoid eye contact
Body language plays a vital role in such situations. In other words, you need to be coherent, but also, keep a permanent contact with those who listen to you. This moment might be your lucky clover. Pay attention to your body language and facial expression too – be friendly but professional at the same time. Keeping your expectations in check can actually give you those steps to keep you ahead of the game.
All in all, staying organized and having everything under control equals a higher rate of success. Avoid these common mistakes and remember – it takes time and practice for a good property presentation. Be aware of the most critical pitfalls and your chances to turn your event into a real success improve drastically!
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